Grocery Store Wars
Cuke Skywalker & Princess Lettuce
I thought "Grocery Store Wars" was "Grocery STAR Wars" when I first came across this video. It's a really good takeoff and will have you smiling if not out-right laughing. I've watched it more than five times and still enjoy it.
Share this with children, they'll love it, and... learn too. Just click here to begin.
This video was produced by Free Range Studios for the Organic Trade Association.
Why Grocery Store Wars?
During World War II, the United States was manufacturing DDT to be used against malaria and typhus by our military. It seemed to be a very workable and heroic effort that spared the majority of our troops of this dreaded disease. (This is no longer a real solution to malaria and typhus. Following the pattern of insect reactions to pesticides, it appears that the insects have mutated and are no longer in agreement to ending their life as done in the past.) But, on with what's behind Grocery Story Wars...
After the war, these same manufactures adopted a new purpose for DDT - agricultural pesticides. With such a supposedly beneficial effect on saving lives and destroying insects, DDT was adopted by the majority of farmers with open arms.
1940's - The War Against the Farm Begins
Organic farming was pushed to the side and synthetic chemical fertilizers and pesticides were born. There was little thought to the health benefits of the end consumer. All the good farming practices of the past were replaced by this new innovation of pest control. Chemical farming production went way up and their profits began to rise.
In the 1940's the chemical laden foods began replacing the naturally grown foods in the grocery stores. As a consumer, you didn't even know what happened unless you were into gardening or farming in some way.
J.I. Rodale founded the Soil and Health Foundation which is now the Rodale Institute. He was concerned over the depletion of nitrogen in our soils. He was the major figure in the 1940's that made organic a reality for many farmers and gardeners. He may have been the first person to stand up to the drastic changes that began to occur in our agricultural industry during the 1940's. A wealth of information can be found at the Rodale Institute by going to http://www.rodaleinstitute.org/.
I would say the Grocery Store Wars plot began just prior to J.I. Rodale's involvement. He mailed out 10,000 copies of his first issue of "Organic Farming" to farmers. Those farmers may have already bought into the new synthetic chemical agri-business concept because J.I. did not get any subscribers from that mailing. He didn't let that stop him as he went on to publish "Gardening and Farming," "Encyclopedia of Organic Gardening," and "Prevention" with tremendous success.
1960's - Turning Point in the Grocery Store Wars Saga
The wake-up-call on the devastation being caused by pesticide use in agriculture came with the publication of "Silent Spring" by Rachel Carson in 1962.
Through Miss Carson's research, she discovered that DDT was causing the egg shells of birds to become thiner, thus decreasing the bird population. Further research culminated in her book's release and the reform of DDT's use as a pesticide in agriculture began.
We have Miss Carson to thank for the upturn in organic farming and the hope of winning the grocery store wars in this 21st Century.
1970's - Acres USA Adds Fuel to the Fire
It was Rachel Carson's work that inspired Charles Walters to come forth with his contribution.
Sometime in the 1970's, a magazine, Acres USA was born, and the organic community of farmers emerged through the efforts of Charles Walters, the magazine's founder, editor and publisher. Ideas from these farmers were shared, organic related books were written and sold through Acres USA. Good farming practices grew without the use of chemical pesticides.
Glen and I learned a lot reading Acres USA. We observed an intense concern for growing wholesome foods by this small community of farmers connected to the magazine. Their love of the land and delivery of high quality food was more important than profits. By reading these magazines, we were able to look for the most healthy foods even though we weren't growing a garden.
It is my belief that Acres USA and the Rodale Press kept the organic movement alive and expanding. We are witnessing a strong comeback in today's food industry because of Charles Walters and the Rodale Institute's contributions in the 20th Century.
Not until this 21st Century, did we see organic food in mainstream grocery stores. Some may have popped in during the late 1990's but I did not find them. It is still a struggle in the grocery stores, where the conventional foods strongly outweigh the organic. But, you can clearly see the positive changes.
Share This Video
Because the Grocery Store Wars video is very educational and helpful in letting people know what has been happening to our food over the last 70 years, please pass this page link onto others:
It's time to move away from synthetic pesticides and bring healthy foods back to our grocery stores.
Please feel free to email me if you have questions or comments. I am always happy to respond.
Go to Food Nutrition Guide from Grocery Store Wars